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Snapchat Advertising Overview

Our project takes an in-depth look at Snapchat's advertising system. We will review the business model and revenue model. We will also discuss the in-app features and the challenges they have faced in order to drive in stickiness. Snapchat places ads in between the stories function to ensure people will always be exposed as they're swiping through. They've also incorporated ads through a subscription method that has generated over 3 billion in revenue since 2021

Weaam Choqri '23, Joey Janowicz '23
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