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Is Instagram A Dying Platform?

With competitor brands on the rise, this project investigates if Instagram is still worth investing in for advertising purposes. We delve into the different advertising options, as well as the pros and cons of investing into the platform as part of a social media marketing plan. We follow this with current statistics and projections for the future from a digital marketing perspective. This study was conducted using secondary research techniques. 

Cassondra Cooley '23, Cheyenne Courtney '25
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