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The Rise and Fall of Instagram

This project examines the app Instagram and compares its beginning stages to the current state of the app. We take a deep look into the app Instagram and analyze the strategies the app used in its prime, compared to how the app is operating today. With social media becoming a predominant aspect of society’s daily life, inevitable changes have created greater competition with its rivals. We look to answer the question, "How does Instagram compare to its rivals, and what changes will be implemented to improve brand loyalty?” This study was conducted using secondary research data.

Brynn Friedhaber '23, Michael Foley
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