When Nutrition Graphic Design Project

What are the impacts of real-world experiences in the classroom? This was the thesis behind the collaborative work in the Art Department’s Graphic Design 2 course in Fall 2021. Students were separated into two groups, simulating the organizational structure of a graphic design firm. These students in their roles were then instructed to interview, research, brainstorm, create iteration, and finalize a full branding system for Yvette Parker and her healthy shake shop When Nutrition. Each group produced a logo and corporate color scheme, brand rules, advertising (print and digital), website, animated bumper, packaging, and environmental graphics for the When Nutrition.