top of page

The Analysis of Music's Effectiveness in Advertising

Throughout the semester our class has been reading the textbook, Resonance: Engaging Music in Its Cultural Context, and for my project I have created another chapter that could be added. Music has become very common, and we are sometimes not even consciously aware of the various aspects of our life in which it is a huge part of, such as commercial and advertising. Since the early 1930s music has been used in commercials to influence the audiences decision. In my chapter I write about the different kinds of music you can find in commercials from various origin points. I analyze the use of classical music such as Mozart, popular music such as Jackie Wilson, and even world music such as José González, and their impacts on the effectiveness of the commercial.