Discovering Westfield Through Arts and Signage

Survey data show that Westfield residents believe that downtown Westfield is currently very confusing, dull, and lacks a common theme, but, with the help of artistic signage, Westfield can become a place that is not only inviting, but easy to navigate for people of many different backgrounds. Cultivating from survey data, site analysis, research, and personal experience, this presentation will represent a solution and vision for a more inclusive, vibrant, inviting, and interactive environment in downtown Westfield.