For this project ​​we researched the digital impact on the retail industry. The pandemic has changed the way that consumers shop and search for products. It has revolutionized the industry by offering a safe and convenient retail process through a variety of digital platforms. The Covid-19 pandemic also played a major role in changing consumer buying behavior. Many consumers became first time buyers online instead of shopping in person. Many offline retail locations lost foot traffic and had to close their doors. Shopping in person will continue to be the leading way of purchasing but e-commerce will continue to grow in years to come.