MANAGEMENT & MARKETING DEPARTMENT
STUDENT PRESENTERS
Organized By Discipline
Blaise Bernal '22
MAJOR: BUSINESS
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Instagram vs TikTok
This poster talks about the difference between two social media platforms - Instagram and TikTok. Our poster focuses on social media advertising and how social media allows there to be numerous ways of interactions between consumers, content and products. Our poster compares TikTok and Instagram to see which platform reaches more engagement. Our project shows whether or not Instagram can utilize the same format as TikTok.
Luke Sheperd '24
MAJOR: MARKETING
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Instagram vs TikTok
This poster talks about the difference between two social media platforms - Instagram and TikTok. Our poster focuses on social media advertising and how social media allows there to be numerous ways of interactions between consumers, content and products. Our poster compares TikTok and Instagram to see which platform reaches more engagement. Our project shows whether or not Instagram can utilize the same format as TikTok.
Jeanette Vorobyova '22
MAJOR: MARKETING
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Instagram vs TikTok
This poster talks about the difference between two social media platforms - Instagram and TikTok. Our poster focuses on social media advertising and how social media allows there to be numerous ways of interactions between consumers, content and products. Our poster compares TikTok and Instagram to see which platform reaches more engagement. Our project shows whether or not Instagram can utilize the same format as TikTok.
Michael Benevides '22
MAJOR: BUSINESS MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Digital World Marketing Towards Different Generations
When selling products attracting specific age groups, it is important to market in a way that captivates them. Here, we will portray the many different marketing and digital aspects of selling based off primary needs within the generational groups X, Y, and Z.
Lindsey Ganshirt '22
MAJOR: BUSINESS MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Digital World Marketing Towards Different Generations
When selling products attracting specific age groups, it is important to market in a way that captivates them. Here, we will portray the many different marketing and digital aspects of selling based off primary needs within the generational groups X, Y, and Z.
Zachary Graveline '22
MAJOR: BUSINESS MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Personal Branding Within Social Media
As our world changes, social media is at the forefront of personal branding. Personal branding is defined as how you portray yourself to the public and monetize your brand. This presentation will analyze how personal branding pertains to social media and how influencers become successful.
Laura Griffin '22
MAJOR: BUSINESS MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Personal Branding Within Social Media
As our world changes, social media is at the forefront of personal branding. Personal branding is defined as how you portray yourself to the public and monetize your brand. This presentation will analyze how personal branding pertains to social media and how influencers become successful.
Corey Hazzard '22
MAJOR: BUSINESS MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
How Do NFT’s Fit in the World of Art? & Why are They Valuable?
There are two sides of the coin for people who know what NFT Art is. Some believe its the next biggest thing and is worth its value, while others believe its not real art and shouldn’t have prices as high as $ 91 million . This study is here to determine what truly makes NFT art ”real art”. What decides their worth, when anyone is capable of creating NFT artwork and uploading it.
Nia Hernandez '23
MAJOR: MARKETING
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
How Do NFT’s Fit in the World of Art? & Why are They Valuable?
There are two sides of the coin for people who know what NFT Art is. Some believe its the next biggest thing and is worth its value, while others believe its not real art and shouldn’t have prices as high as $ 91 million . This study is here to determine what truly makes NFT art ”real art”. What decides their worth, when anyone is capable of creating NFT artwork and uploading it.
Joseph Johnston '22
MAJOR: BUSINESS MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
TikTok Advertising & Targeting Gen Z
TikTok is predicted to have over 1.5 billion users by the end of 2022 according to Business of Apps. Generation Z makes up more than half of these users. This project will examine the advertising landscape of TikTok, its features, and how it is targeting Generation Z.
Ashley Kelly '22
MAJOR: BUSINESS MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
TikTok Advertising & Targeting Gen Z
TikTok is predicted to have over 1.5 billion users by the end of 2022 according to Business of Apps. Generation Z makes up more than half of these users. This project will examine the advertising landscape of TikTok, its features, and how it is targeting Generation Z.
Maureen Kelly '22
MAJOR: BUSINESS MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Instagram: Do Paid Ads Engage More Than Organic Growth?
The goal of social media marketing is to create consistent engagements, maintain a following, and bring awareness to your brand. Instagram is becoming a great tool for social media marketers. Instagram’s algorithm is influenced by four different things: information on posts, information on the page posting, user activity, and user interaction history. Other things like time spent, number of likes, comments, saves, and profile taps are also taken into consideration. When a brand builds their social media presence using an organic approach, they are using free tools offered by Instagram. They are posting content for their already loyal followers to see and engage with. This helps the brand maintain relationships with these followers, but it does not allow the brand to gain new ones. Paid growth allows brands to reach a new audience. To do so, a brand will pay Instagram to share their content. In return, Instagram interrupts their algorithm and inputs the brand’s content for the new users to see. This allows the brand to reach Instagram users that may not see their content otherwise. If the user likes the brand’s content, they will engage with the paid post or even follow the brand to see more of their content on a consistent basis. To have a strong presence on Instagram, a brand needs to use both organic and paid advertising on their page. Organic growth helps maintain the brand’s current engagements and follower list, while paid growth contributes more engagements and adds more followers to their list.
Madeline LeBlanc '22
MAJOR: MARKETING
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Instagram: Do Paid Ads Engage More Than Organic Growth?
The goal of social media marketing is to create consistent engagements, maintain a following, and bring awareness to your brand. Instagram is becoming a great tool for social media marketers. Instagram’s algorithm is influenced by four different things: information on posts, information on the page posting, user activity, and user interaction history. Other things like time spent, number of likes, comments, saves, and profile taps are also taken into consideration. When a brand builds their social media presence using an organic approach, they are using free tools offered by Instagram. They are posting content for their already loyal followers to see and engage with. This helps the brand maintain relationships with these followers, but it does not allow the brand to gain new ones. Paid growth allows brands to reach a new audience. To do so, a brand will pay Instagram to share their content. In return, Instagram interrupts their algorithm and inputs the brand’s content for the new users to see. This allows the brand to reach Instagram users that may not see their content otherwise. If the user likes the brand’s content, they will engage with the paid post or even follow the brand to see more of their content on a consistent basis. To have a strong presence on Instagram, a brand needs to use both organic and paid advertising on their page. Organic growth helps maintain the brand’s current engagements and follower list, while paid growth contributes more engagements and adds more followers to their list.
Julia Mirsky '22
MAJOR: BUSINESS MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
The Covid-19 Pandemic: Effects on the Retail Industry
For this project we researched the digital impact on the retail industry. The pandemic has changed the way that consumers shop and search for products. It has revolutionized the industry by offering a safe and convenient retail process through a variety of digital platforms. The Covid-19 pandemic also played a major role in changing consumer buying behavior. Many consumers became first time buyers online instead of shopping in person. Many offline retail locations lost foot traffic and had to close their doors. Shopping in person will continue to be the leading way of purchasing but e-commerce will continue to grow in years to come.
Sean Morrison '24
MAJOR: ACCOUNTING
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
The Covid-19 Pandemic: Effects on the Retail Industry
For this project we researched the digital impact on the retail industry. The pandemic has changed the way that consumers shop and search for products. It has revolutionized the industry by offering a safe and convenient retail process through a variety of digital platforms. The Covid-19 pandemic also played a major role in changing consumer buying behavior. Many consumers became first time buyers online instead of shopping in person. Many offline retail locations lost foot traffic and had to close their doors. Shopping in person will continue to be the leading way of purchasing but e-commerce will continue to grow in years to come.
Chris Norvold '22
MAJOR: BUSINESS MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Non-fungible Token (NFTs) in Sports and Gaming
NFT’s are a fast growing industry. They use blockchain technology allowing users to trade collectables over the internet. We look to highlight the Sports and Gaming sector within NFTs since it makes up about 35% of the NFT market equating to a 2 billion dollar industry. With endorsements from large corporations like the NBA, NFL, and MLB it is certain that this technology will remain relevant for the foreseeable future.
Frankie Novio '22
MAJOR: BUSINESS
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Non-fungible Token (NFTs) in Sports and Gaming
NFT’s are a fast growing industry. They use blockchain technology allowing users to trade collectables over the internet. We look to highlight the Sports and Gaming sector within NFTs since it makes up about 35% of the NFT market equating to a 2 billion dollar industry. With endorsements from large corporations like the NBA, NFL, and MLB it is certain that this technology will remain relevant for the foreseeable future.
Olivia Rogers '24
MAJOR: MARKETING
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Social Media and Privacy Issues
As our world has been impacted by the takeover of social media, privacy has become an issue with users among all platforms. With our research, we have found the main source of privacy issues comes from social media's cookie systems and policies along with their data collection and storage systems.
Casey Rosen '23
MAJOR: MARKETING
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Social Media and Privacy Issues
As our world has been impacted by the takeover of social media, privacy has become an issue with users among all platforms. With our research, we have found the main source of privacy issues comes from social media's cookie systems and policies along with their data collection and storage systems.
Javier O'Brien '24
MAJOR: MUSIC/LIBERAL ARTS
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Non-fungible Tokens (NFTs) and the Music Industry
Non-fungible tokens (NFTs) may allow artists to better monetize their work. They will be able to more easily sell to and be supported by their fans, without interference from labels, streaming services, and other distributors. Fans also have the ability to "invest" in artists – as their popularity increases, the price of their NFTs may as well. NFTs represent a unique opportunity for artists and fans alike.
Tyler Powers '22
MAJOR: MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Non-fungible Tokens (NFTs) and the Music Industry
Non-fungible tokens (NFTs) may allow artists to better monetize their work. They will be able to more easily sell to and be supported by their fans, without interference from labels, streaming services, and other distributors. Fans also have the ability to "invest" in artists – as their popularity increases, the price of their NFTs may as well. NFTs represent a unique opportunity for artists and fans alike.
Brendan Roy '22
MAJOR: BUSINESS MANAGEMENT
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Micro-influencers & Digital Marketing
This poster research how micro-influencers use digital marketing to promote products. We will review how brands connect with potential customers through popular social media platforms. In today's use of digital platforms, reaching the right customer segmentation through specific targeted ads that are created from these micro-influencers.
Catarina Sanches '22
MAJOR: MARKETING
FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, MANAGEMENT & MARKETING
Micro-influencers & Digital Marketing
This poster research how micro-influencers use digital marketing to promote products. We will review how brands connect with potential customers through popular social media platforms. In today's use of digital platforms, reaching the right customer segmentation through specific targeted ads that are created from these micro-influencers.